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“The church growth movement is a recent example. Having watched a large segment of the church become content with short yardage and lousy scores [the author’s golf swing], some decided that there had to be a better way. The church was not penetrating society; she was not pulling in the masses; she was not making a significant impact for the gospel. It was not that the church leaders didn’t care; it was, it seemed, the lacked the ‘know-how’, the tools, to effect change. The gospel was still ‘the power of God for salvation’ (Rom. 1:16), but it was being rejected out-of-hand by too many. What was needed, apparently, were new methods to reach the lost, new techniques to promote the church, new packages for the gospel message. People, we are told, were not rejecting the gospel or Christ; they were rejecting our out-of-date, unappetizing forms, philosophies, and methods.” (Gary Gilley, This Little Church Went to Market, 2005, 15-16)

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